Sales and ops on the same page. Finally.
SnoBase gathers your retailer, distributor, and syndicated data, cleans it, and puts it to work inside tools purpose-built for CPG sales and ops teams. Stop fighting spreadsheets. Start making decisions.
What changes when your data actually works.
Most CPG teams spend most of their week just getting data ready. SnoBase eliminates that work and puts the value back into decisions.
Automatic ingestion and harmonization from Dot Foods, KeHE, UNFI, retailer portals, and SPINS. No more manual CSV wrangling.
Brands typically save between $7,500 and $22,500 per month in margin, overhead, and recovered team time.
Retailer sell-through, distributor inventory, demand forecasts, placement tracking, and S&OP collaboration. All in one place.
Share dashboards and reports with your full team. No seat restrictions, no gating data behind paywalls inside your own subscription.
From raw portal data to confident decisions in four steps.
SnoBase connects to your distributor portals (Dot Foods, KeHE, UNFI), retailer sell-through sources, and your SPINS subscription. No manual exports required.
Inconsistent formats, naming conventions, and date ranges are decoded and normalized automatically so everything speaks the same language.
Purpose-built dashboards show you velocity, inventory weeks on hand, placement status, and forward-looking demand estimates by account, chain, and SKU.
Share a unified view with your whole team. Build bottoms-up sales plans in three clicks. Track actual performance against projections in real time.
Four modules. One homebase.
SnoBase is built by brand operators who had these exact problems. Each module maps to a real workflow your team runs every week.
Third-Party Data Harmonization
Decodes and harmonizes sales and inventory data from distributors like Dot Foods, KeHE, and UNFI alongside sell-through from retailer portals and SPINS. Know what stores you are in, how fast you are moving, what inventory they are holding, and when to expect your next order.
Demand Planning with Confidence
Combines sell-through, inventory weeks on hand, seasonality, promotional projections, and pipeline estimates from your KAMs into a clearer picture of historical sales and forward-looking estimates. Guide your demand planning process without a dedicated analyst.
Truly Collaborative S&OP
Share dashboards and reports from retailer portals, syndicated sources, distributors, and your own first-party data with your broader team. No per-seat restrictions. Sales and ops finally working from one version of the truth.
Placement Tracking and Sales Planning
Utilize our database of over 30,000 retail locations and 250+ chains to identify targets, upload shelf photos, and share placement status. Generate a bottoms-up sales plan in as little as three clicks and track revenue goals against actual performance.
Your problems were our problems.
SnoBase was designed by former brand founders and operators who spent years fighting the same fragmented data stack. The interface is intentionally simple because the work is already hard enough.
- Works with the portals and distributors you already use
- No IT project required to get started
- Interface designed by operators, not enterprise software teams
- Flat monthly fee, no per-seat surprises
- Onboarding support included from people who understand CPG
"Your problems were our problems. SnoBase is built by brand operators who lived through the same fragmented, manual data grind. We built the tool we wish we had."SnoBase
Flat monthly pricing. No seat games.
Most brands pay between $1,000 and $4,500 per month and see savings between $7,500 and $22,500 per month in recovered time, reduced overhead, and improved margin decisions.
- Up to 2 distributor integrations
- Retailer portal sell-through
- Demand planning dashboard
- Unlimited team members
- Onboarding support
Ideal for brands under $5M annual retail revenue
- All distributor integrations (UNFI, KeHE, Dot Foods)
- SPINS syndicated data support
- Full demand planning suite
- Placement tracking (30k+ locations)
- Bottoms-up sales plan builder
- S&OP collaboration dashboards
- Unlimited team members
Ideal for brands $5M–$30M annual retail revenue
- Everything in Growth
- Custom reporting and KPI dashboards
- Advanced promotional forecasting
- Multi-brand support
- Dedicated account support
- Custom integrations on request
Ideal for brands $30M+ or multi-brand operators
Questions you probably have.
What does SnoBase actually do? +
SnoBase is a data analytics platform for CPG businesses. It ingests your data from distributor portals, retailer sell-through sources, and syndicated providers like SPINS, cleans and harmonizes it, and feeds it into purpose-built business operations tools. The result is a single place where your sales and ops teams can track performance, plan demand, manage placements, and collaborate without manually touching a spreadsheet.
Who is SnoBase built for? +
SnoBase is built for small to medium sized CPG brands selling in US retailers or through distributors to retail. It is the right fit for teams that want to improve decision-making by tracking KPIs and building a real S&OP process but do not have the headcount or budget to hire a full analytics team. If your current process involves a lot of spreadsheets and a lot of time downloading and cleaning portal exports, SnoBase was built for you.
How much does it cost? +
SnoBase is a flat monthly fee that varies by brand size and the features you use. Most brands pay between $1,000 and $4,500 per month. There are no per-seat fees, meaning your entire team gets access. Brands typically see savings in margin, overhead, and recovered time between $7,500 and $22,500 per month, making the ROI straightforward to justify.
Is it easy to use? +
Yes, and this is one of the first things new users mention. The interface was designed by brand operators and former founders who had the exact problems SnoBase solves. It is intentionally user-friendly and intuitive. You will not need an IT project, a data engineer, or a dedicated analyst to get value out of SnoBase from day one.
Which distributors and retailers does SnoBase support? +
SnoBase currently supports sales and inventory data from major distributors including Dot Foods, KeHE, and UNFI, as well as sell-through data from retailer portals and your SPINS syndicated subscription. Our retail location database covers 30,000+ locations and 250+ chains. Additional integrations are added regularly. If you have a specific source, ask us on the demo call.
Ready to stop prepping data and start using it?
Send us your setup and we will show you exactly what SnoBase looks like for a brand like yours. Most demos run 30 minutes. No sales pressure, no multi-step discovery process.
Book a demo
Tell us a bit about your brand and we will be in touch within one business day.